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Company overview

AI that turns missed calls and cold quotes into booked jobs

uGrowth is self-serve software for home service contractors. It replies to every new lead by text within 30 seconds, books estimate visits, follows up on quotes, and asks for reviews. Built on Claude by Anthropic. Currently pre-launch, with early access open.

Join early accessContact the founder

The problem

Contractors work with their hands, not at a desk. Leads arrive while they are on a roof or under a sink, and the money leaks out at three points:

  • Speed-to-lead

    Missed calls and slow replies send homeowners to the next contractor.

  • Estimate follow-up

    Sent quotes go quiet because nobody has time to chase them.

  • Reviews and repeat work

    Happy customers are rarely asked for a review or invited back.

The product

Not a generic AI receptionist. A focused product for three outcomes: speed-to-lead, estimate follow-up, and reviews with reactivation. Owners stay in control: they set what the AI may say about price, see every conversation, and can take over with one tap.

See the product preview

Market and customers

Owner-operated home service businesses with 1 to 30 staff, in United States, Canada, Australia. Launch trades:

  • Roofing
  • HVAC
  • Plumbing
  • Remodeling
  • Landscaping
  • Cleaning

A secondary segment, non-medical wellness studios, comes later. Health and legal verticals are out of scope.

How uGrowth uses Claude

Tool use

Claude calls a small set of tools: check open calendar slots, book or reschedule, update the lead record, escalate to a person, or mark not interested. Every tool is validated in code.

Model routing

Claude Haiku 4.5 handles fast, routine replies. Claude Sonnet 5.5 handles qualification, quote questions and anything ambiguous.

Prompt caching

Each business has a stable system prompt (services, hours, pricing rules, FAQ, tone) that is cached, so repeated conversations stay fast and cost-efficient.

Vision

Customers can text photos of the job site. Claude summarizes them so the owner arrives prepared.

Guardrails are enforced in code, not only in the prompt. The AI never quotes a price the business did not configure, never books outside open slots, never makes warranty or licensing claims, and hands off to a person when unsure. Read more.

Business model

Monthly subscriptions, no setup fee, 14-day free trial.

  • Starter

    $197/mo

    Up to 300 AI conversations per month

  • Pro

    $397/mo

    Up to 1,000 AI conversations per month

  • Scale

    $797/mo

    Up to 3,000 AI conversations per month

Optional one-time done-for-you setup, priced on request.

Trust and compliance by design

Consent records and opt-outs per contact, STOP and HELP handling, and messages only between 8am and 8pm in the recipient's local time. Designed around TCPA and carrier registration in the US, CASL in Canada and the Spam Act in Australia.

Status and roadmap

Pre-launch. The marketing site is live and early access is open. We do not yet report customer or revenue metrics.

Now

  • Marketing site and early access list
  • Product design and AI guardrails

Next

  • Self-serve app: onboarding, missed-call text-back, AI SMS agent
  • Estimate follow-up, review requests, unified inbox, billing

Later

  • Jobber and Housecall Pro integrations
  • AI voice agent
  • Reactivation campaigns
  • Wellness vertical

Talk to us

Interested in partnering, investing or piloting with your contractor customers?

adi@ugrowth.net